Pragmatic design and research for complex problems.
Nomat is a Melbourne-based human-centred design and UX research consultancy.
We have over 20 years of experience helping government agencies and major organisations build better digital products. We've delivered research, discovery and design projects for organisations including ANZ, Coles, Seek, Kmart, Priceline, the Victorian State Government and the State Revenue Office. We work in an evidence-led and collaborative way from user research through to validated design.
Pragmatic design and research for complex problems.
Nomat is a Melbourne-based human-centred design and UX research consultancy.
We have over 20 years of experience helping government agencies and major organisations build better digital products. We've delivered research, discovery and design projects for organisations including ANZ, Coles, Seek, Kmart, Priceline, the Victorian State Government and the State Revenue Office. We work in an evidence-led and collaborative way from user research through to validated design.
Case studies
Work we’ve done
Case studies
Work we’ve done
UI Design
Usability Testing
Journey Mapping
User Research
Prototyping
UI Design
Usability Testing
Journey Mapping
User Research
Prototyping
UI Design
Usability Testing
Journey Mapping
User Research
Prototyping
Stakeholder Workshops
User Needs Workshops
Persona Development
User Journey Mapping
Card Sorting
Tree Testing
Workshops
Reporting
Information Architecture
Our Services
Core Services
Research
Let’s understand your users, so we can determine the right products, services and experiences to bring to life.
Strategy
Let’s examine your current digital products and services, so we can improve them for the future.
Content
Let's audit and craft the content within your digital products and services, so we can ensure every word earns its place
Design
Let’s work collaboratively with your team, so we can design the best digital products and services for your users.
Testing
Let's put your digital products and services in front of real users, so we can validate what works and refine what doesn't.
AI Experience Design
Let's design thoughtful AI-powered experiences for your digital products and services, so we can deliver real value to your users.
Research
Let’s understand your users, so we can determine the right products, services and experiences to bring to life.
Strategy
Let’s examine your current digital products and services, so we can improve them for the future.
Content
Let's audit and craft the content within your digital products and services, so we can ensure every word earns its place
Design
Let’s work collaboratively with your team, so we can design the best digital products and services for your users.
Testing
Let's put your digital products and services in front of real users, so we can validate what works and refine what doesn't.
AI Experience Design
Let's design thoughtful AI-powered experiences for your digital products and services, so we can deliver real value to your users.
Helping solve business problems
We take a pragmatic approach to solving business problems through UX, Human-Centered Design, and Service Design. Whether you're struggling with customer engagement, conversion, service efficiency, or accessibility, we help you create experiences that drive real results.
Our Services
Core Services
Research
Let’s understand your users, so we can determine the right products, services and experiences to bring to life.
Strategy
Let’s examine your current digital products and services, so we can improve them for the future.
Content
Let's audit and craft the content within your digital products and services, so we can ensure every word earns its place
Design
Let’s work collaboratively with your team, so we can design the best digital products and services for your users.
Testing
Let's put your digital products and services in front of real users, so we can validate what works and refine what doesn't.
AI Experience Design
Let's design thoughtful AI-powered experiences for your digital products and services, so we can deliver real value to your users.
Helping solve business problems
We take a pragmatic approach to solving business problems through UX, Human-Centered Design, and Service Design. Whether you're struggling with customer engagement, conversion, service efficiency, or accessibility, we help you create experiences that drive real results.
Industries
Our Clients
Industries
Our Clients
Finance
Government
Retail & eCommerce
Tourism
Superannuation
Utilities & energy
Agriculture
Health
Investment
Not-for-profit
Public transport
Employment & training
Education
Sport & recreation
Finance
Government
Retail & eCommerce
Tourism
Superannuation
Utilities & energy
Agriculture
Health
Investment
Not-for-profit
Public transport
Employment & training
Education
Sport & recreation
Finance
Government
Retail & eCommerce
Tourism
Superannuation
Utilities & energy
Agriculture
Health
Investment
Not-for-profit
Public transport
Employment & training
Education
Sport & recreation
Testimonials
What our clients say
Testimonials
What our clients say
Jacob Chapman
General Manager of Product
"Thanks to Nomat’s rigorous digital product concept testing, we gained valuable evidence around desirability, pricing and market fit. Their insight equipped us with the data we needed to move forward with confidence and clarity."
Matthew Devey
Insights Manager
“Nomat added value throughout the product development lifecycle. The insights generated were instrumental in getting stakeholders on-board.”
Sara Norbury
Marketing Manager
“Nomat researchers were a delight for us and our clients. They were warm, respectful and quick to absorb the complexities of a large health organisation and our clients’ complex needs.”
Andrew Hood
CIO
"They were easy to work with and delivered practical, useful and actionable feedback."
Leann Jones
CEO
"Nomat helped us bring clarity to how we articulate our value. What stood out was their ability to align our leadership, product and marketing teams around a single, coherent narrative, and then translate that into a website experience that actually reflects it. It’s given us a much stronger foundation to build from."
Camryn Rothenbury
Digital Communications Manager
“Informed by extensive customer research, the site delivers a significantly improved user experience. Content is now easier to read and understand. Re-organised information architecture and wayfinding helps people quickly find information relevant to them. The design feels clean and modern, with illustrative elements that make it feel more personable.”
Jacob Chapman
General Manager of Product
"Thanks to Nomat’s rigorous digital product concept testing, we gained valuable evidence around desirability, pricing and market fit. Their insight equipped us with the data we needed to move forward with confidence and clarity."
Matthew Devey
Insights Manager
“Nomat added value throughout the product development lifecycle. The insights generated were instrumental in getting stakeholders on-board.”
Sara Norbury
Marketing Manager
“Nomat researchers were a delight for us and our clients. They were warm, respectful and quick to absorb the complexities of a large health organisation and our clients’ complex needs.”
Andrew Hood
CIO
"They were easy to work with and delivered practical, useful and actionable feedback."
Leann Jones
CEO
"Nomat helped us bring clarity to how we articulate our value. What stood out was their ability to align our leadership, product and marketing teams around a single, coherent narrative, and then translate that into a website experience that actually reflects it. It’s given us a much stronger foundation to build from."
Camryn Rothenbury
Digital Communications Manager
“Informed by extensive customer research, the site delivers a significantly improved user experience. Content is now easier to read and understand. Re-organised information architecture and wayfinding helps people quickly find information relevant to them. The design feels clean and modern, with illustrative elements that make it feel more personable.”
Jacob Chapman
General Manager of Product
"Thanks to Nomat’s rigorous digital product concept testing, we gained valuable evidence around desirability, pricing and market fit. Their insight equipped us with the data we needed to move forward with confidence and clarity."
Matthew Devey
Insights Manager
“Nomat added value throughout the product development lifecycle. The insights generated were instrumental in getting stakeholders on-board.”
Sara Norbury
Marketing Manager
“Nomat researchers were a delight for us and our clients. They were warm, respectful and quick to absorb the complexities of a large health organisation and our clients’ complex needs.”
Andrew Hood
CIO
"They were easy to work with and delivered practical, useful and actionable feedback."
Leann Jones
CEO
"Nomat helped us bring clarity to how we articulate our value. What stood out was their ability to align our leadership, product and marketing teams around a single, coherent narrative, and then translate that into a website experience that actually reflects it. It’s given us a much stronger foundation to build from."
Camryn Rothenbury
Digital Communications Manager
“Informed by extensive customer research, the site delivers a significantly improved user experience. Content is now easier to read and understand. Re-organised information architecture and wayfinding helps people quickly find information relevant to them. The design feels clean and modern, with illustrative elements that make it feel more personable.”
Jacob Chapman
General Manager of Product
"Thanks to Nomat’s rigorous digital product concept testing, we gained valuable evidence around desirability, pricing and market fit. Their insight equipped us with the data we needed to move forward with confidence and clarity."
Matthew Devey
Insights Manager
“Nomat added value throughout the product development lifecycle. The insights generated were instrumental in getting stakeholders on-board.”
Sara Norbury
Marketing Manager
“Nomat researchers were a delight for us and our clients. They were warm, respectful and quick to absorb the complexities of a large health organisation and our clients’ complex needs.”
Andrew Hood
CIO
"They were easy to work with and delivered practical, useful and actionable feedback."
Leann Jones
CEO
"Nomat helped us bring clarity to how we articulate our value. What stood out was their ability to align our leadership, product and marketing teams around a single, coherent narrative, and then translate that into a website experience that actually reflects it. It’s given us a much stronger foundation to build from."
Camryn Rothenbury
Digital Communications Manager
“Informed by extensive customer research, the site delivers a significantly improved user experience. Content is now easier to read and understand. Re-organised information architecture and wayfinding helps people quickly find information relevant to them. The design feels clean and modern, with illustrative elements that make it feel more personable.”
Jacob Chapman
General Manager of Product
"Thanks to Nomat’s rigorous digital product concept testing, we gained valuable evidence around desirability, pricing and market fit. Their insight equipped us with the data we needed to move forward with confidence and clarity."
Sara Norbury
Marketing Manager
“Nomat researchers were a delight for us and our clients. They were warm, respectful and quick to absorb the complexities of a large health organisation and our clients’ complex needs.”
Matthew Devey
Insights Manager
“Nomat added value throughout the product development lifecycle. The insights generated were instrumental in getting stakeholders on-board.”
Andrew Hood
CIO
"They were easy to work with and delivered practical, useful and actionable feedback."
Leann Jones
CEO
"Nomat helped us bring clarity to how we articulate our value. What stood out was their ability to align our leadership, product and marketing teams around a single, coherent narrative, and then translate that into a website experience that actually reflects it. It’s given us a much stronger foundation to build from."
Camryn Rothenbury
Digital Communications Manager
“Informed by extensive customer research, the site delivers a significantly improved user experience. Content is now easier to read and understand. Re-organised information architecture and wayfinding helps people quickly find information relevant to them. The design feels clean and modern, with illustrative elements that make it feel more personable.”
Jacob Chapman
General Manager of Product
"Thanks to Nomat’s rigorous digital product concept testing, we gained valuable evidence around desirability, pricing and market fit. Their insight equipped us with the data we needed to move forward with confidence and clarity."
Sara Norbury
Marketing Manager
“Nomat researchers were a delight for us and our clients. They were warm, respectful and quick to absorb the complexities of a large health organisation and our clients’ complex needs.”
Matthew Devey
Insights Manager
“Nomat added value throughout the product development lifecycle. The insights generated were instrumental in getting stakeholders on-board.”
Andrew Hood
CIO
"They were easy to work with and delivered practical, useful and actionable feedback."
Leann Jones
CEO
"Nomat helped us bring clarity to how we articulate our value. What stood out was their ability to align our leadership, product and marketing teams around a single, coherent narrative, and then translate that into a website experience that actually reflects it. It’s given us a much stronger foundation to build from."
Camryn Rothenbury
Digital Communications Manager
“Informed by extensive customer research, the site delivers a significantly improved user experience. Content is now easier to read and understand. Re-organised information architecture and wayfinding helps people quickly find information relevant to them. The design feels clean and modern, with illustrative elements that make it feel more personable.”
Jacob Chapman
General Manager of Product
"Thanks to Nomat’s rigorous digital product concept testing, we gained valuable evidence around desirability, pricing and market fit. Their insight equipped us with the data we needed to move forward with confidence and clarity."
Sara Norbury
Marketing Manager
“Nomat researchers were a delight for us and our clients. They were warm, respectful and quick to absorb the complexities of a large health organisation and our clients’ complex needs.”
Matthew Devey
Insights Manager
“Nomat added value throughout the product development lifecycle. The insights generated were instrumental in getting stakeholders on-board.”
Andrew Hood
CIO
"They were easy to work with and delivered practical, useful and actionable feedback."
Leann Jones
CEO
"Nomat helped us bring clarity to how we articulate our value. What stood out was their ability to align our leadership, product and marketing teams around a single, coherent narrative, and then translate that into a website experience that actually reflects it. It’s given us a much stronger foundation to build from."
Camryn Rothenbury
Digital Communications Manager
“Informed by extensive customer research, the site delivers a significantly improved user experience. Content is now easier to read and understand. Re-organised information architecture and wayfinding helps people quickly find information relevant to them. The design feels clean and modern, with illustrative elements that make it feel more personable.”
Jacob Chapman
General Manager of Product
"Thanks to Nomat’s rigorous digital product concept testing, we gained valuable evidence around desirability, pricing and market fit. Their insight equipped us with the data we needed to move forward with confidence and clarity."
Sara Norbury
Marketing Manager
“Nomat researchers were a delight for us and our clients. They were warm, respectful and quick to absorb the complexities of a large health organisation and our clients’ complex needs.”
Matthew Devey
Insights Manager
“Nomat added value throughout the product development lifecycle. The insights generated were instrumental in getting stakeholders on-board.”
Andrew Hood
CIO
"They were easy to work with and delivered practical, useful and actionable feedback."
Leann Jones
CEO
"Nomat helped us bring clarity to how we articulate our value. What stood out was their ability to align our leadership, product and marketing teams around a single, coherent narrative, and then translate that into a website experience that actually reflects it. It’s given us a much stronger foundation to build from."
Camryn Rothenbury
Digital Communications Manager
“Informed by extensive customer research, the site delivers a significantly improved user experience. Content is now easier to read and understand. Re-organised information architecture and wayfinding helps people quickly find information relevant to them. The design feels clean and modern, with illustrative elements that make it feel more personable.”
Jacob Chapman
General Manager of Product
"Thanks to Nomat’s rigorous digital product concept testing, we gained valuable evidence around desirability, pricing and market fit. Their insight equipped us with the data we needed to move forward with confidence and clarity."
Matthew Devey
Insights Manager
“Nomat added value throughout the product development lifecycle. The insights generated were instrumental in getting stakeholders on-board.”
Sara Norbury
Marketing Manager
“Nomat researchers were a delight for us and our clients. They were warm, respectful and quick to absorb the complexities of a large health organisation and our clients’ complex needs.”
Andrew Hood
CIO
"They were easy to work with and delivered practical, useful and actionable feedback."
Leann Jones
CEO
"Nomat helped us bring clarity to how we articulate our value. What stood out was their ability to align our leadership, product and marketing teams around a single, coherent narrative, and then translate that into a website experience that actually reflects it. It’s given us a much stronger foundation to build from."
Camryn Rothenbury
Digital Communications Manager
“Informed by extensive customer research, the site delivers a significantly improved user experience. Content is now easier to read and understand. Re-organised information architecture and wayfinding helps people quickly find information relevant to them. The design feels clean and modern, with illustrative elements that make it feel more personable.”
Jacob Chapman
General Manager of Product
"Thanks to Nomat’s rigorous digital product concept testing, we gained valuable evidence around desirability, pricing and market fit. Their insight equipped us with the data we needed to move forward with confidence and clarity."
Matthew Devey
Insights Manager
“Nomat added value throughout the product development lifecycle. The insights generated were instrumental in getting stakeholders on-board.”
Sara Norbury
Marketing Manager
“Nomat researchers were a delight for us and our clients. They were warm, respectful and quick to absorb the complexities of a large health organisation and our clients’ complex needs.”
Andrew Hood
CIO
"They were easy to work with and delivered practical, useful and actionable feedback."
Leann Jones
CEO
"Nomat helped us bring clarity to how we articulate our value. What stood out was their ability to align our leadership, product and marketing teams around a single, coherent narrative, and then translate that into a website experience that actually reflects it. It’s given us a much stronger foundation to build from."
Camryn Rothenbury
Digital Communications Manager
“Informed by extensive customer research, the site delivers a significantly improved user experience. Content is now easier to read and understand. Re-organised information architecture and wayfinding helps people quickly find information relevant to them. The design feels clean and modern, with illustrative elements that make it feel more personable.”
Jacob Chapman
General Manager of Product
"Thanks to Nomat’s rigorous digital product concept testing, we gained valuable evidence around desirability, pricing and market fit. Their insight equipped us with the data we needed to move forward with confidence and clarity."
Matthew Devey
Insights Manager
“Nomat added value throughout the product development lifecycle. The insights generated were instrumental in getting stakeholders on-board.”
Sara Norbury
Marketing Manager
“Nomat researchers were a delight for us and our clients. They were warm, respectful and quick to absorb the complexities of a large health organisation and our clients’ complex needs.”
Andrew Hood
CIO
"They were easy to work with and delivered practical, useful and actionable feedback."
Leann Jones
CEO
"Nomat helped us bring clarity to how we articulate our value. What stood out was their ability to align our leadership, product and marketing teams around a single, coherent narrative, and then translate that into a website experience that actually reflects it. It’s given us a much stronger foundation to build from."
Camryn Rothenbury
Digital Communications Manager
“Informed by extensive customer research, the site delivers a significantly improved user experience. Content is now easier to read and understand. Re-organised information architecture and wayfinding helps people quickly find information relevant to them. The design feels clean and modern, with illustrative elements that make it feel more personable.”
Jacob Chapman
General Manager of Product
"Thanks to Nomat’s rigorous digital product concept testing, we gained valuable evidence around desirability, pricing and market fit. Their insight equipped us with the data we needed to move forward with confidence and clarity."
Matthew Devey
Insights Manager
“Nomat added value throughout the product development lifecycle. The insights generated were instrumental in getting stakeholders on-board.”
Sara Norbury
Marketing Manager
“Nomat researchers were a delight for us and our clients. They were warm, respectful and quick to absorb the complexities of a large health organisation and our clients’ complex needs.”
Andrew Hood
CIO
"They were easy to work with and delivered practical, useful and actionable feedback."
Leann Jones
CEO
"Nomat helped us bring clarity to how we articulate our value. What stood out was their ability to align our leadership, product and marketing teams around a single, coherent narrative, and then translate that into a website experience that actually reflects it. It’s given us a much stronger foundation to build from."
Camryn Rothenbury
Digital Communications Manager
“Informed by extensive customer research, the site delivers a significantly improved user experience. Content is now easier to read and understand. Re-organised information architecture and wayfinding helps people quickly find information relevant to them. The design feels clean and modern, with illustrative elements that make it feel more personable.”
Jacob Chapman
General Manager of Product
"Thanks to Nomat’s rigorous digital product concept testing, we gained valuable evidence around desirability, pricing and market fit. Their insight equipped us with the data we needed to move forward with confidence and clarity."
Matthew Devey
Insights Manager
“Nomat added value throughout the product development lifecycle. The insights generated were instrumental in getting stakeholders on-board.”
Sara Norbury
Marketing Manager
“Nomat researchers were a delight for us and our clients. They were warm, respectful and quick to absorb the complexities of a large health organisation and our clients’ complex needs.”
Andrew Hood
CIO
"They were easy to work with and delivered practical, useful and actionable feedback."
Leann Jones
CEO
"Nomat helped us bring clarity to how we articulate our value. What stood out was their ability to align our leadership, product and marketing teams around a single, coherent narrative, and then translate that into a website experience that actually reflects it. It’s given us a much stronger foundation to build from."
Camryn Rothenbury
Digital Communications Manager
“Informed by extensive customer research, the site delivers a significantly improved user experience. Content is now easier to read and understand. Re-organised information architecture and wayfinding helps people quickly find information relevant to them. The design feels clean and modern, with illustrative elements that make it feel more personable.”
Jacob Chapman
General Manager of Product
"Thanks to Nomat’s rigorous digital product concept testing, we gained valuable evidence around desirability, pricing and market fit. Their insight equipped us with the data we needed to move forward with confidence and clarity."
Matthew Devey
Insights Manager
“Nomat added value throughout the product development lifecycle. The insights generated were instrumental in getting stakeholders on-board.”
Sara Norbury
Marketing Manager
“Nomat researchers were a delight for us and our clients. They were warm, respectful and quick to absorb the complexities of a large health organisation and our clients’ complex needs.”
Andrew Hood
CIO
"They were easy to work with and delivered practical, useful and actionable feedback."
Leann Jones
CEO
"Nomat helped us bring clarity to how we articulate our value. What stood out was their ability to align our leadership, product and marketing teams around a single, coherent narrative, and then translate that into a website experience that actually reflects it. It’s given us a much stronger foundation to build from."
Camryn Rothenbury
Digital Communications Manager
“Informed by extensive customer research, the site delivers a significantly improved user experience. Content is now easier to read and understand. Re-organised information architecture and wayfinding helps people quickly find information relevant to them. The design feels clean and modern, with illustrative elements that make it feel more personable.”
Jacob Chapman
General Manager of Product
"Thanks to Nomat’s rigorous digital product concept testing, we gained valuable evidence around desirability, pricing and market fit. Their insight equipped us with the data we needed to move forward with confidence and clarity."
Matthew Devey
Insights Manager
“Nomat added value throughout the product development lifecycle. The insights generated were instrumental in getting stakeholders on-board.”
Sara Norbury
Marketing Manager
“Nomat researchers were a delight for us and our clients. They were warm, respectful and quick to absorb the complexities of a large health organisation and our clients’ complex needs.”
Andrew Hood
CIO
"They were easy to work with and delivered practical, useful and actionable feedback."
Leann Jones
CEO
"Nomat helped us bring clarity to how we articulate our value. What stood out was their ability to align our leadership, product and marketing teams around a single, coherent narrative, and then translate that into a website experience that actually reflects it. It’s given us a much stronger foundation to build from."
Camryn Rothenbury
Digital Communications Manager
“Informed by extensive customer research, the site delivers a significantly improved user experience. Content is now easier to read and understand. Re-organised information architecture and wayfinding helps people quickly find information relevant to them. The design feels clean and modern, with illustrative elements that make it feel more personable.”
Jacob Chapman
General Manager of Product
"Thanks to Nomat’s rigorous digital product concept testing, we gained valuable evidence around desirability, pricing and market fit. Their insight equipped us with the data we needed to move forward with confidence and clarity."
Matthew Devey
Insights Manager
“Nomat added value throughout the product development lifecycle. The insights generated were instrumental in getting stakeholders on-board.”
Sara Norbury
Marketing Manager
“Nomat researchers were a delight for us and our clients. They were warm, respectful and quick to absorb the complexities of a large health organisation and our clients’ complex needs.”
Andrew Hood
CIO
"They were easy to work with and delivered practical, useful and actionable feedback."
Leann Jones
CEO
"Nomat helped us bring clarity to how we articulate our value. What stood out was their ability to align our leadership, product and marketing teams around a single, coherent narrative, and then translate that into a website experience that actually reflects it. It’s given us a much stronger foundation to build from."
Camryn Rothenbury
Digital Communications Manager
“Informed by extensive customer research, the site delivers a significantly improved user experience. Content is now easier to read and understand. Re-organised information architecture and wayfinding helps people quickly find information relevant to them. The design feels clean and modern, with illustrative elements that make it feel more personable.”
Ready to collaborate?
Contact us
Ready to collaborate?
Contact us
Need some help convincing stakeholders of the value of human-centred and service design? We can provide a set of curated case studies specific to your project needs.
