Sustainable UX design is crucial for reducing environmental impact and promoting sustainability, with UX designers playing a pivotal role in shaping a greener future.

As AI becomes commonplace in many sectors, we explore the international response to tools such as ChatGPT. Additionally, we consider how AI technology can be integrated into HCD processes.

Nomat Director Marli Gray has had the opportunity to collaborate with different Victorian Government departments and organisations in supporting HCD projects. In this piece she documents some insights related to the notible digital transformation in the g...

One advantage of working for a human-centred design firm is the breadth of projects we work on. Here, we bring attention to the 3 things that we think make human-centred design so beneficial and useful.

Find out why humility provides a foundation for effective design and how it supports a culture where teams can build great products.

How important, relevant or useful would a single agreed upon definition be for the discipline of design? Are the specialisations that exist within its umbrella too different to share a common core description? Are the boundaries too fuzzy to formally defi...

A/B testing is something we come across more and more, typically in organisations with greater digital maturity. While I love A/B testing, too often I see firms using a shot gun based approach lacking genuine insight to create meaningful hypothesis and ho...

Strategic research within Agile environments can be challenging. There needs to be a focus on tactical research while considering more strategic needs.

There is a persistent trend of removing the home button from website navigation which can create potential usability issues. It is important that users can easily access the homepage. There are alternate approaches to the conventional home link placement,...

The increased adoption of the agile development process within the digital industry can presents a challenge for incorporating rigorous research as part of the design process.

I’ve loved teaching during my time as a UX practitioner, I really see the value in imparting knowledge to others in this industry, and training is one way to do this. Here is what I have learned...

There are scenarios where independent usability testing is crucial including external designers completing work however there are also cases where the designer and tester can be one in the same.

I’m not usually one for making New Year resolutions, no overt declarations made at midnight anyway. But as I think about it more, I probably do, all be it small goals and plans to make this year a success. So here is a goal that’s been on my mind: I’m goi...

At the heart of giving is empathy, the ability to understand someone else’s feelings. Effective UX requires us to empathise with both our customers and our stakeholders.

This year we contributed an article, 'What can UXers Learn From Rudolph', to UXmas.

One of the biggest challenges facing UX teams is the ability to track and maintain information collected about customers, and specifically from UX Research. In order to deliver more effective design we need to understand our customers through a body of kn...