Personas process
How do we create personas?
Our process involves gathering insights through research activities such as interviews or customer workshops and synthesising data to create accurate, representative personas. Our personas utilise digital illustrations or photography to make them visually engaging and bring them to life.
Why do we create personas?
Personas play a pivotal role in product development by building empathy and informing decision-making. By offering a tangible representation of user groups, they guide design teams in understanding and addressing specific needs.
When do we create personas?
Personas are developed early in the project lifecycle, providing a foundational understanding of user groups. They remain dynamic references throughout the design process, offering continuous guidance and ensuring that user-centric principles are embedded in every stage of development.