What are personas?
Personas are archetypes of a group of users that are created following research activities. Personas are a useful tool for summarising what is known about a user, and can help to highlight pain points and opportunities so that a product is focused on its key users.
What are personas?
Personas are archetypes of a group of users that are created following research activities. Personas are a useful tool for summarising what is known about a user, and can help to highlight pain points and opportunities so that a product is focused on its key users.
What are personas?
Personas are archetypes of a group of users that are created following research activities. Personas are a useful tool for summarising what is known about a user, and can help to highlight pain points and opportunities so that a product is focused on its key users.
Personas process
How do we create personas?
Our process involves gathering insights through research activities such as interviews or customer workshops and synthesising data to create accurate, representative personas. Our personas utilise digital illustrations or photography to make them visually engaging and bring them to life.
Why do we create personas?
Personas play a pivotal role in product development by building empathy and informing decision-making. By offering a tangible representation of user groups, they guide design teams in understanding and addressing specific needs.
When do we create personas?
Personas are developed early in the project lifecycle, providing a foundational understanding of user groups. They remain dynamic references throughout the design process, offering continuous guidance and ensuring that user-centric principles are embedded in every stage of development.
Personas process
How do we create personas?
Our process involves gathering insights through research activities such as interviews or customer workshops and synthesising data to create accurate, representative personas. Our personas utilise digital illustrations or photography to make them visually engaging and bring them to life.
Why do we create personas?
Personas play a pivotal role in product development by building empathy and informing decision-making. By offering a tangible representation of user groups, they guide design teams in understanding and addressing specific needs.
When do we create personas?
Personas are developed early in the project lifecycle, providing a foundational understanding of user groups. They remain dynamic references throughout the design process, offering continuous guidance and ensuring that user-centric principles are embedded in every stage of development.
Personas process
How do we create personas?
Our process involves gathering insights through research activities such as interviews or customer workshops and synthesising data to create accurate, representative personas. Our personas utilise digital illustrations or photography to make them visually engaging and bring them to life.
Why do we create personas?
Personas play a pivotal role in product development by building empathy and informing decision-making. By offering a tangible representation of user groups, they guide design teams in understanding and addressing specific needs.
When do we create personas?
Personas are developed early in the project lifecycle, providing a foundational understanding of user groups. They remain dynamic references throughout the design process, offering continuous guidance and ensuring that user-centric principles are embedded in every stage of development.
Other services to help you understand your user
Want to know more?
We'd love to hear from you. Get in touch to discuss your project or learn more about how we can help.
Want to know more?
We'd love to hear from you. Get in touch to discuss your project or learn more about how we can help.