User needs research process
How do we conduct user needs research?
To undertake user needs research, we start by defining clear objectives and selecting appropriate methods to understand user needs including, but not limited to, customer interviews, customer workshops, diary studies and surveys. We ensure participant selection aligns with your target audience. We then collect the data and analyse it for valuable insights to inform your product.
Why do we conduct user needs research?
Conducting user needs research ensures customer-centric solutions, reduces the risk of failure by avoiding investing resources in solutions that don't resonate with your user and allows you to offer experiences that outshine the competition.
When do we undertake user needs research?
We undertake it at project inception, during product development and for post-launch evaluation.