Service design process
How do we approach service design?
Service design encompasses various activities starting with user needs research and stakeholder workshops to understand the end-to-end experience. Customer journey mapping and service blueprinting are utilised to craft the definition and orchestration of products, communications and interactions (service touchpoints), as well as the operations, values and structure of an organisation. Prototyping and testing service touch points for effectiveness and user satisfaction can also be undertaken, followed by iterative UX design and refinement ensuring seamless end-to-end experiences for customers.
Why do we undertake service design?
Service design is instrumental in creating seamless and valuable service experiences. By carefully considering every aspect of the customer journey, we ensure that the service meets both user needs and business objectives. This approach leads to services that are not only functional but also deliver meaningful value to users.
When do we undertake service design?
Service design is integrated into the early stages of conceptualisation and continues throughout the development and refinement of a service.